Wat is…?

Honderden (online) marketing begrippen uitgelegd.
a b c d e f g h i j k l m n o p q r s t u v w x y z

a

A-locatie
A/B testen
Aantrekken
Abbreviatie
Above The Fold
Abri
Accelerated Mobile Pages (AMP)
Accessibility
Accorderen
Acquisitie
Acquisitiefraude
Acroniem
Actieve merkbekendheid
Adobe Analytics
Adverteerder
Advertentie-extensies
Advertentiegroep
Advertentienetwerk
Advertentieset
Advertentieveiling
Advertorial
Adviesprijs
Advocacy
Afbreukrisico
Affiliate
Affiliate cookie
Affiliate link
Affiliate marketing
Affiliate netwerk
Affiliate programma
Aftersales
Agile
Ahrefs
AIDA-model
Algoritme
Alinea
Alt tag
Ambassadeur
Ambigu
Animatie
Ankerlinks
Ankertekst
Apenstaartje
API
App
Art Director
Article markup
Artikelmarketing
Artwork
As is
Aspect-ratio
Assortiment
Attentiewaarde
Augmented Reality
Automatisch bieden
Automatische incasso
Automotive
Autoresponder
Average page depth
Awareness, Trial, Repeat

b

B-locatie
B2B
B2C
Backlinks
Backoffice
Bait and switch
Balansen
Banner
Bannerpositie
BANT-approach
Barcode
Barter
Bartering
Baseline
Bashen
Bashing
Bedankpagina
Bedrijfskleding
Bedrijfskleuren
Bedrijfskolom
Behavioral targeting
Beïnvloedingsstrategie
Bel me niet Register
Benchmarking
Bereik
BERT-update
Bestand
Bestemmingspagina
Betalingsdrempel
Bewaarplicht
Bezoek
Bezoekersgedrag
Bezoekersloyaliteit
Bezoekersstatistieken
Bid
Big data
Bing
Black-hat SEO
Blikvanger
Blog
Blogger
Boilerplate
Bold
Bookmark
Bounce Percentage
Brainstorm
Brancheorganisatie
Branded content
Branding
Brandstore
Breadcrumbs
Break even
Break Even Point
Brede zoekwoorden
Bridge page
Briefing
Broken links
Broncode
Bruto vloeroppervlak
Bumper ads
Business to Government
Buyer persona
Buzzmailing
Buzzmarketing
Buzzwoord

c

C-locatie
Call to action (CTA)
Callcenter
Canonical URL
CAPTCHA
Caption
Cashback
Cashflow
Cataloguswinkel
Catch-all
Chatbot
Churn
Citation Flow
Citymarketing
Click-through rate (CTR)
Click-to-conversion time
Clickbait
Clickoutvergoeding
Clicks
Client-side scripting
Cloaking
Clubwinkel
CMS
CMYK
Collectors item
Colportage
Comment spam
Commercial
Community
Conceptstore
Concurrentieanalyse
Consent
Consideration set
Consumentenbarometer
Consumentengedrag
Consumentenmarketing
Consumentenpsychologie
Contactform
Contactloos betalen
Content
Content farms
Content marketing
Content strategie
Contentkalender
Contextafhankelijk
Contextuele advertentie
Conversational AI
Conversational search
Conversie
Conversie attributie
Conversie Optimalisatie
Conversiedoelen
Conversiepaden
Conversiepercentage
Conversiepixel
Conversieproces
Conversieratio
Cookie stuffing
Cookies
Cookietijd
Cookiewet
Copyright trap
Copywriting
Cost Per Engagement
Cost Per Order
CPA
CPC
CPL
CPM
CPS
CPV
Crawl budget
Crawlen
Crediteur
CRM
Cross device matching
Cross linking
Cross selling
Crosschannel
Crossmedia
CSS
CSV bestand
Cursief
Custom post type
Customer engagement
Customer insights
Customer journey
Customer Lifetime Value
Customer relationship management
Customer retention
Cutdown

d

Damage Control
Dataverkeer
Debiteur
Decision Making Unit
Deepcrawl
Deeplink
Description tag
Desk Research
Destep – analyse
Detailhandel
Digital Disrupted
Digital Out of Home
Digitale Nieuwsbrief
Dikdrukken
Direct marketing
Directory
Discounter
Discover
Display advertising
DNS
Dode link
Doelgroep
Doelgroepsegmentatie
Dofollow
Domain Authority
Domain Rating
Domeinautoriteit
Domeinnaam
Don’t be evil
Doorloopwinkel
Doorway page
Dots per inch
Drilldown
DRM
Dropshipping
Drupal
Dubbele opt-in
Dumping
Duplicate content
Dwell time
Dynamic content
Dynamic Currency Conversion

e

E-A-T
E-Book
E-commerce
E-commerce marketing
E-mail
E-mailadres
E-mailhandtekening
E-mailmarketing
E-mailnieuwsbrief
Early adopter
Earned media
Ecommerce
EdgeRank
Editorial
Effectief
Effective cost per click
Effective cost per mille
Elevator pitch
Email campagne
Email Marketing
Embargo
EMD-update
End-of-life
End-of-sale
Engagement
Enhanced eCommerce
EPC
Epiloog
EPS
Etalage
Europese artikelnummering
Evergreen
Every-day-low-pricing
Exact Match Domain (EMD)
Exacte woordencombinatie
Expandable
Explore
Extensie
Externe link
Extranet
Eye tracking
Eyeballs

f

Facebook
Facebook feed
Facebook pixel
Facebook shop
Facebook-pagina
Fanclub
FAQ
FAQ markup
Fear, uncertainty and doubt
Featured snippets
Fee
Filetype
First party cookie
Fixed-fee
Flaptekst
Flash
Flight
Focusmarketing
Fold
Follow
FOMO
Foot-in-the-door techniek
Footer
Forrester Research
Forum
Forums
Foursquare
Fouten
Foward
framework
Free lunch
Free publicity
Frequency cap
Front Office
Front-end
Frontbreedte
FTP
Full-banner
Funnel
Funnelmarketing
Funshopping
FYI

g

GA4
Garantie
Gastblog
Geanonimiseerd
Gebruikersintentie
Gebruiksvriendelijkheid
Gemakswinkel
Geotagging
geotargeting
Gerelateerde artikelen
Gesponsorde content
Gesponsorde link
Gesponsorde zoekresultaten
Gevelreclame
Ghostwriter
GIF
Gmail
Google
Google Ads
Google Ads Editor
Google AdSense
Google AdWords
Google afbeeldingen
Google analytics
Google keywordplanner
Google maps
Google Merchant
Google Mijn Bedrijf
Google Mobielvriendelijke test
Google Optimalisatie
Google Pagespeed Insights
Google Partners
Google Penalty
Google Plus
Google Search
Google Search Console
Google shopping
Google Suggest
Google Tag Manager
Google Trends
Google Voice Search
Google Webmastertools
GPO
GPS
Gravatar
Gravity Forms
Grijze import
Gross rating point
GTM
Guerrilla Marketing

h

H1
H2
H3
Hands-on
Hard Copy
Harde conversie
Hashtag
Header
Heading Tag
Heatmaps
Helpful
Herhalingsaankoop
Herindexeren
Het net
HIPPO
HIT
Homepagina
Hosting
Hosting provider
Hotspot
House Ad
How-to
Hreflang-tag
HTML-code
Https
Huisstijl
Huisstijlrichtlijnen
Hummingbird-update
Hybride vergoeding
Hyperlink

i

i-Click
IAB
iDEAL
Identificatie
Illustratie
Imago
IMAP
Impressie
In-App adverteren
In-depth articles-update
In-depth content
In-market doelgroep
Inbound marketing
Inbox
Indeling pagina
Indexeren
Indexeringsalgoritme
Influencer
Infographic
Informeren
Infotainment
Inhakers
Initiaalwoord
Initiele
Inspireren
Instagram
Installed Base
Instant messaging
Instappunten
Interne concurrentie
Interne Link
Internet
Internet Explorer
Internet marketing
Internet of Things
Internet Service Provider
Internetbureau
Internetmarketingbureau
Internetmarketingstrategie
Intranet
Intrinsieke waarde
Inventory
Investor Relations
IP-adres

j

Jargon
Java
JavaScript
Jetpack WordPress
Joint promotion
Joint Venture
Joomla
JPEG
JQuery
JSON
Just In Time

k

Kassakoopjes
Keyword
Keyword buyers
Keyword buying
Keyword Marketing
Keyworddichtheid
Keywordonderzoek
Keywordspam
Keywordstuffing
Keywordtag
Kickoff
Kijkcijfer
Kijkonderzoek
KISS
Klant
Klantcontactmoment
Klanten
Klantenpyramide
Klantenservice
Klantenteller
Klantreis
Klikfraude
Klout
Kop 1, 2, 3, 4
Kopstelling
KPI
Kunstmatige intelligentie
Kwaliteit
Kwaliteitsscore
KWFinder

l

Laadtijd website
Landextensie
Landingspagina
Landscape
Laravel
LCC
Lead
Lead scoring
Leadcampagne
Leadgeneratie
Leadmagneet
Leadnurturing
Leesbaarheid
Lengte content
Lettertype
Licensing
Like
Link Farm
Linkautoriteit
Linkbait
Linkbuilding
LinkedIn
Linkjuice
Linkprofiel
Linkruil
Linkstructuur
Local SEO
Location Based Service
Logo
Long Tail
Longtail-keywords
Longtail-zoekopdrachten
Lorem Ipsum
Low quality content
Loyal Shopper
Loyalisten
Loyaliteitsprogramma

m

M-Commerce
Made for AdSense
Mailclient
Mailtemplate
Majestic
Malvertising
Manuscript
MarCom
Marge
Marketing
Marketing advies
Marketing automation
Marketing bureau
Marketing man
Marketing Mix
Marketing Qualified Leads
Marketingconsultancy
Marketingconsultant
Marketingmix
Marketingplan
Marketingpsychologie
Marketingscan
Marketingtechnisch
Marketingtools
Markt
Marktaandeel
Marktsegment
Mashup
Matching
MCC Google
Media
Medic-update
Meerkosten
Meme
Merchant
Merkattitude
Merkbekendheid
Meta description
Meta keywords
Metadata
Metafoor
Metatags
Microblogging
Microformats
Micropayment
Mijn Advertenties
Mirror site
Missie
Mobiele marketing
Mobiele website
Mobiele zoekopdrachten
Mobile first
Mobile friendly update
Money, Authority, Desire, Access
Monospace
Month To Date
MoSCoW-methode
Mouse tracking
MSN
Multichannel Marketing
Multiscreening
Multivariatie test
MVO
Mysteryshopping

n

Naamsbekendheid
Name-dropping
Narrowcasting
Navigatie
NAW-gegevens
Net Promoter Score
Netiquette
Neuromarketing
News Feed
Niche
NIMA
No follow
No-go
Nofollow
Noindex
Non-yieldable
Nurturing

o

Off the record
Off-page optimalisatie
Offline marketing
Okuna
Omnichannel
Omzet
Omzetbelasting
On demand
On-page optimalisatie
Onderscheidend vermogen
Ondersteunende conversie
Onderwerp
Online bestedingen
Online Marketing
Online performance
Online shopper
Ontdubbeling
Openingspercentage
Oplage
Oproepextensie
Opt in e-mailbestand
Opt-in
Opt-out
Orders Per Mille
Organische resultaten
Organogram
Orphaned pages
Outsourcing
Over optimalisatie
Overtuigingspsychologie
Owned Media

p

Paarse broek
Paarse Krokodil
Page Rank (GPR)
Page title
Paginamarge
Paginaweergave
Paid Inclusion
Paid Media
Panda-update
Pareto
Pay Per View
Pay-Off
Payment Service Provider
PDF
Penguin-update
Performance Based Online Marketing
Permalinks
Persbericht
Persmap
Person markup
PHP
Pingdom tools
Pitch
Pixel
Pixels Per Inch
Placeholder
Platte tekst
Plog
PMS
PNG
Point Of Interest
Point Of View
Poll
Pop-up
POP3
Portrait
Positie
Positionering
Postorderbedrijf
PPC
Pre-roll
Previous Corresponding Period
Price Cap
Prijs
Prijsbeleving
Prikkels
Printmarketing
Proactief
Product listing ads
Product markup
Product Placement
Productdemonstratie
Productfeed
Proefdruk
Profielfoto
Profilering
Prognose
Promotiemateriaal
Property
Proportioneel
Propositie
Prospect
Protocol
Provider
Public Relations
Publisher
Pull strategie
Push strategie
Pushnotificatie
Put-Out Pricing
Python

q

QR-code
Quadruple Play
Qualified Lead
Quality, Cost, Delivery
Quarter To Date
Query
Queue
Quick Wins
Quickscan

r

Radio en Televisie
RAL
Ramsj
RankBrain
Rate Card
Rating markup
Raw Clicks
RDFa
Reach
Recht van Retour
Recht van Verzet
Reclame Code Commissie
Reclameblok
Reclamebureau
Rectangle
Redesign
Redigeren
Referral
Referrer
Regionaal
Registry
Rel=sponsored
Rel=ugc
Relevantie
Remarketing
Reply
Reptielenbrein
Repurchase
Reputatiebeheer
Researcher
Resolutie
Responsive design
Retail
Retailmarketing
Retargeting
Retourneren
Return On Attention
Retweet
Reviews
RFID
RGB
Rich content
Rich markup
Rich snippets
Risico analyse
RLSA
ROAS
Robot
Robots.txt
ROI
Royalties
Royalty Free
RSS
Run Of Channel
Run Of Network
Run Of Site

s

Sale
Sales & Marketing Alignment
Sales Accepted Leads
Sales Qualified Leads
Salespagina
Satellietwebsites
Scan
Schap
Schema markering
SCHERPER-model
Schreef
Schreefloos
Schrijven is schrappen
Scope
Scraper site
Screaming Frog
Script
Scrum
SEA
Search Engine
Second opinion
Second Party cookies
Seeker
Segmenteren
SEM
Semantische zoekmachine
Semrush
SEO
SEO Concurrentie
SEO marketing
SEO optimalisatie
SERP
Server
Server log
Server-side scripting
Service Level Agreement
Settopbox
Shares
Shopping 2020
Shopping Cart Pixel
Shorttail-keywords
SIRE
Sitedeals
Sitemap
SKU
Skyscraper
SMART
Smart Assistant/Slimme assistent
Smart Data
Smart shopping
Smart Speaker
SMART-principe
SMS-marketing
SMTP
Snackable content
Snippet
Social media
Social media affiliates
Social media marketing
Social Media publishers
Social selling
Social signals-update
Sociale autoriteit
Spaarprogramma
Spam
Spamscore
Spiders
Spiegelen
Spindoctor
Spinnenweb
Splash page
Sponsoring
Spookfactuur
SSL certificaat
Staffel
STIR
Stockfoto
Storytelling
Structured data
Structuur
Subcategorie
SubID
Subliminal
Subliminale Boodschap
Superscript
SWOT Analyse
Synergie
Synoniemen

t

Tag-on
Tagcloud
Tagline
Targeting
TCO
Tekstlink
Tekstopbouw
Telecomwet
Telemarketing
Template
Testimonial
Third Party cookies
Thought Leadership
Through The Line
TikTok
Time on site
Time To Market
Title attribute
Title tag
Toegevoegde Waarde
Tone of voice
Topical Trust Flow
Touchpoints
Touchscreen
Track Record
Tracking code
Tracking Cookie
Traditionele Funnel
Traffic
Traffic Builder
Transactie
Trending topic
Trigger
TruQu
Trust Flow
Typo3

u

UBR
UGC (User Generated Content)
Uitfaseren
Uitgangsregel
Uithangbord
Uitlijnen
Uitsluitingszoekwoorden
Uitsmijter
Uitstappagina
Uitstappercentage
Unieke
Unieke Bezoeker
Universal Analytics
Universal Product Code
Uploaden
Upselling
URL
URL Rating
Usability
User Experience
User intent
User Interface Design
USP
UTM-tags
Uurtje Factuurtje

v

Vacation Message
Vakblad
Vaste Boekenprijs
Vendor Lock-in
Verdienmodel
Verkoopoppervlakte
Verlies
Vertoningen
Verzendlijst
Verzorgingsgebied
Video markup
Views
Viral marketing
Virtueel
Virtuele
Visie
Visitekaartje
Visual content
Vlog
Vlogger
Voetnoot
Voice of the Customer
Voice Search
Voice Search SEO/Voice search optimization
Voice Skill/Voice App/Google action
voice-over
Vriendelijke URL

w

Warme Acquisitie
Watermerk
WBP
We-commerce
Wear Out
Webanalyse
Webanalytics
webbrowser
Webcare
Webcareteam
Webdesign
Webdesignbureau
Webdesigners
Webdevelopment
Webhosting
Webinar
Weblog
Webmail
Webmarketing
Webmaster
Webpagina
Webruimte
Webserver
Webshop
Website
Website-optimalisatie
Websitemarketing
Websitemigratie
Websitesnelheid
Websitestructuur
Webspam
Webspider
Webtekst
Webwinkel
Wederzijdse Link
Werkgebied
Wet Bescherming Persoonsgegevens
White-hat SEO
Whitepaper
Whois
Widget
WiFi
Win-win
Windows Microsoft
Windowshopper
Winkelmandje
Winst
Witregel
Witruimte
Wollig
Word Count
WordPress
Workflow
WYSIWYG

x

X-as
X-hoogte
XML

y

Y-as
Year over year
Year to date
Yield management
Yieldable
Yoast SEO-plugin
YouTube

z

Zachte conversie
Zichtlijn
Zichttermijn
Zoekmachine
Zoekmachinepositionering
Zoekmachinereputatiebeheer
Zoekopdracht
Zoekresultaat
Zoekvolume
Zoekwoord
Zoekwoordencombinatie
Zoekwoordplanner

3

301-Redirect
302-Redirect

4

404-pagina
Begrippenlijst Begrippenlijst