Super handig! Onze begrippenlijst
Honderden (online) marketing begrippen uitgelegd.
A
A merk
Additioneel
Affiliate marketing
Attributies
Autoriteit
Alfanumeriek
Art Director
Assortiment
Automotive
Alinea
Ambigu
Animatie
Accorderen
Ankertekst
Alt tag
API
Ankerlinks
Advertentieset
Advertentie-extensies
Acquisitie
Accelerated Mobile Pages (AMP)
Algoritme
Above The Fold
Automatisch bieden
Artikelmarketing
Acroniem
A-locatie
Aftersales
Affiliate programma
Affiliate netwerk
Affiliate link
Affiliate cookie
Afbreukrisico
Advocacy
Adviesprijs
Advertorial
Advertentienetwerk
Adverteerder
Adobe Analytics
Actieve merkbekendheid
AIDA-model
Attentiewaarde
Aspect-ratio
App
Animatie
Ambassadeur
Affiliate
B
Brand awareness
Barterdeal
Bestaansrecht
Brand marketing
Bullet point
Backoffice
Brancheorganisatie
Break Even Point
Bashen
Barter
Briefing
Breadcrumbs
Buzzmarketing
Buyer persona
Broncode
Bridge page
Branding
Blog
Bezoekersstatistieken
Bezoekersgedrag
Bestemmingspagina
Bereik
Benchmarking
Beïnvloedingsstrategie
Banner
B2C
B2B
Branded content
Bedankpagina
Big data
Bid
Bannerpositie
Behavioral targeting
Bedrijfskolom
Baseline
Barometer
BANT-approach
B-locatie
Bruto vloeroppervlak
Break even
Brandstore
Brainstorm
Bookmark
Bold
Boilerplate
Blogger
Blikvanger
Betalingsdrempel
C
Caller ID
Carbon copy
Community building
Contactmoment
Content management
Copywriter
Churn
Customer relationship management
Contactform
Cross selling
Conversiepaden
Content marketing
Call to action (CTA)
Clickbait
Citymarketing
Canonical URL
Customer journey
Custom post type
Crossmedia
Cross linking
Crawlen
CPS
Copywriting
Cookies
Conversieratio
Conversiepixel
Conversational search
Contentkalender
Content farms
Concurrentieanalyse
CMS
Clicks
Conversational AI
Customer Lifetime Value
Conversiedoelen
Community
Click-to-conversion time
Crosschannel
Cookietijd
Conversieproces
Conversie attributie
Customer retention
Customer insights
Customer engagement
CRM
Chatbot
Citation Flow
Commercial
Comment spam
Collectors item
Client-side scripting
Catch-all
Cashflow
Cashback
Caption
Callcenter
C-locatie
Cursief
CPV
Cost Per Order
CPM
Cost Per Engagement
Cookiewet
Contextuele advertentie
CSV bestand
CAPTCHA
Contextafhankelijk
Consumentenpsychologie
Consumentenmarketing
Consumentengedrag
Consideration set
Conceptstore
D
Diep assortiment
Dynamic pricing
Desk Research
Destep – analyse
DRM
Deepcrawl
Dropshipping
Dropshipping
Domeinautoriteit
Dofollow
Doelgroepsegmentatie
Description tag
Dynamic content
Doorway page
Domeinnaam
Deeplink
Display advertising
Dode link
Dubbele opt-in
Doelgroep
Directory
Direct marketing
Domain Authority
Domain Rating
Digitale Nieuwsbrief
Detailhandel
Decision Making Unit
Dataverkeer
Damage Control
Dynamic Currency Conversion
Drilldown
DNS
Discounter
Digital Out of Home
E
Echtheidskenmerken
ESH model
Ecommerce
Early adopter
Enhanced eCommerce
Exact Match Domain (EMD)
E-commerce marketing
E-commerce
Eye tracking
Engagement
E-mailmarketing
Editorial
Externe link
Earned media
E-Book
E-mail
Explore
Expandable
Evergreen
EPC
End-of-sale
End-of-life
Embargo
Email Marketing
Email campagne
Elevator pitch
Effective cost per click
Effectief
E-mailhandtekening
E-mailadres
G
Google mobile friendly
GRP
Geanonimiseerd
GTM
Gravity Forms
GA4
Gebruiksvriendelijkheid
Google Optimalisatie
Google Mijn Bedrijf
Google afbeeldingen
Google AdSense
Google
Gesponsorde link
Gesponsorde content
Gerelateerde artikelen
Gastblog
Guerrilla Marketing
Google Webmastertools
Google Voice Search
Google Suggest
Google shopping
Google Penalty
Google Partners
Google Pagespeed Insights
Gross rating point
Google Plus
Google maps
Gmail
GIF
Gesponsorde zoekresultaten
Geotagging
Google Search
I
Intranet
Interpunctie
Interactie
Initiele
Interne concurrentie
Instappunten
Internet marketing
In-market doelgroep
Infographic
Influencer
In-depth content
Indexeren
Indeling pagina
Inbound marketing
IP-adres
Internet of Things
Impressie
Installed Base
Inspireren
Inhakers
Infotainment
Informeren
Inbox
In-App adverteren
IMAP
Imago
Illustratie
IAB
Intrinsieke waarde
Internetbureau
Internet Service Provider
Internet Explorer
Internet
Instant messaging
L
Liken
Lock in
LSI keywords
Landingspagina
Link Farm
Linkprofiel
Linkjuice
Linkbait
Linkautoriteit
Lengte content
Leesbaarheid
Leadnurturing
Leadmagneet
Leadgeneratie
Lead scoring
Lead
Landextensie
Laadtijd website
Loyaliteitsprogramma
Linkruil
Loyalisten
Lorem Ipsum
Logo
Lettertype
Leadcampagne
Landscape
M
Media buying
Mailinglijst
Marketingactiviteiten
Marktpenetratie
Marktpositie
Meet and greet
Meme
MCC Google
Mouse tracking
Mobile first
Mobiele website
Mirror site
Meta keywords
Metadata
Marketingmix
Marketing automation
Marketingplan
Marketing
Majestic
Marketingtools
Marketingtechnisch
Marketingscan
Marketingpsychologie
Marketingconsultant
Marketing Qualified Leads
Marketing Mix
Marketing bureau
Marketing advies
Marge
MarCom
Mailtemplate
Mailclient
M-Commerce
Mysteryshopping
Multichannel Marketing
MoSCoW-methode
Mobiele marketing
Missie
Micropayment
Microblogging
Merkbekendheid
Merkattitude
Merchant
Meerkosten
Media
Matching
Marktsegment
Marktaandeel
Markt
O
On demand
Orphaned pages
Over optimalisatie
Off-page optimalisatie
On-page optimalisatie
Onderscheidend vermogen
Outsourcing
Organische resultaten
Opt-in
Oproepextensie
Ondersteunende conversie
Omnichannel
Opt-out
Owned Media
Overtuigingspsychologie
Opt in e-mailbestand
Openingspercentage
Online performance
Online Marketing
Onderwerp
Omzet
Offline marketing
P
Psychologische prijzen
Parasite-SEO
Parallellisatie
Penetratieprijsstrategie
Placement
Parafrase
Prognose betekenis
Paarse Krokodil
Product Placement
Propositie
Prognose
Positionering
Product listing ads
Product markup
Person markup
Pareto
Property
Page title
Pop-up
Pingdom tools
Permalinks
Push strategie
Pull strategie
Prospect
PPC
Paginaweergave
PNG
Prijsbeleving
Pitch
PHP
Persbericht
Performance Based Online Marketing
Pay-Off
Pay Per View
Paid Media
Paarse broek
Python
Put-Out Pricing
Pushnotificatie
Publisher
Public Relations
Proportioneel
Promotiemateriaal
Profielfoto
Printmarketing
Price Cap
Previous Corresponding Period
Positie
Poll
Point Of View
Point Of Interest
Plog
Platte tekst
Placeholder
R
Retoucheren
Rich Text Format
RGBA
Retail
Rel=ugc
Rel=sponsored
Reviews
Redigeren
Rich content
RSS
ROI
RLSA
Risico analyse
Retargeting
Responsive design
Referral
RDFa
RankBrain
Run Of Site
Run Of Network
Royalties
Retweet
Return On Attention
Retailmarketing
Resolutie
Researcher
Repurchase
Reply
Relevantie
Regionaal
Referrer
Redesign
Reclamebureau
Rate Card
S
Set top box
Succesfactor
Social media
Subliminal
Settopbox
Superscript
Sitedeals
Sponsoring
Spiegelen
Snippet
Synergie
Scope
Server log
Smart shopping
Second Party cookies
Second opinion
Segmenteren
SEM
SEO marketing
Server
SKU
Smart Data
SMART-principe
SMS-marketing
Sokpop
Staffel
Stockfoto
Structuur
SWOT Analyse
SEO Concurrentie
Semantische zoekmachine
Search Engine
Scrum
Script
Satellietwebsites
Salespagina
Subcategorie
Structured data
Storytelling
SSL certificaat
Splash page
Spiders
Spamscore
Snackable content
SMART
Social selling
Social media affiliates
Screaming Frog
Sales Qualified Leads
Sales Accepted Leads
Sale
T
Taxonomie
Tipping point
Trade marketeer
Trade marketing
Tussenkop
TL;DR
Toegevoegde Waarde
Testimonial
TCO
Through The Line
Topical Trust Flow
Track Record
Tracking Cookie
Traditionele Funnel
Third Party cookies
TikTok
Tagline
Tagcloud
Telemarketing
Template
Thought Leadership
Traffic
Tracking code
Touchpoints
Tone of voice
Title tag
Title attribute
Time on site
Targeting
Trust Flow
Tekstopbouw
Tekstlink
Trigger
Trending topic
Transactie
W
Web 2.0
Web 3.0
Webapplicatie
Webfont
Webserver
Websitemarketing
Werkgebied
Widget
WiFi
Windows Microsoft
Winst
Witregel
Witruimte
WordPress
Warme Acquisitie
Watermerk
Wear Out
Webanalyse
Webcare
Webdesignbureau
Webdesigners
Webdevelopment
Webdesign
Webmarketing
Webmaster
Webpagina
Wat is een A/B test?
Whitepaper
Webspam
Websitemigratie
Webshop
Webanalytics
Weblog
Website
Website-optimalisatie
Webspider
Webtekst
Webwinkel
Word Count
WYSIWYG
Webhosting
Winkelmandje